Top Promo Picks — Meow Approved | Blanket
The air’s getting colder, the days are shorter, and our Chief Gifts Ambassador, Joni, has officially declared blanket season open.
This week’s top promo pick isn’t about the next tech gadget or trending tumbler, it’s about something softer. The kind of gift that makes people slow down, smile, and feel a little more connected.
Sometimes, the most effective promotional products aren’t the loud ones. They’re the quiet ones, the things people reach for every day without even thinking about it.
When “Comfort” Becomes a Branding Strategy
There’s a reason comfort-driven gifting has become one of the biggest trends in corporate gifting over the last two years. According to recent ASI research, nearly 80% of recipients say they’re more likely to remember a brand when the product feels useful and emotionally positive.
Soft-touch fabrics, cozy textures, and home-inspired items, like blankets, hoodies, or plush socks, have moved from novelty to necessity in the gifting world. They work because they connect emotionally. They say, “We thought about you.”
And in a business climate that’s increasingly digital and remote, small gestures of comfort are what make brands feel human again.
Small Things, Big Impressions
A branded blanket might sound simple, but it has staying power. It sits on the back of a chair, goes on weekend trips, becomes part of someone’s living space, and with every use, it quietly reminds them of where it came from.
Unlike one-time giveaways, comfort-based gifts blend into people’s routines. They don’t shout for attention, they earn it over time.
That’s the secret of thoughtful branding: it lives where people live.
This Week’s Lesson from Joni
If you’ve been following Joni’s journey, you know he’s our resident expert in cozy living.
This week, his message is simple: the best gifts don’t need to be complicated. They just need to feel right.
Whether it’s a soft fleece throw, a custom hoodie, or a winter-ready home kit, comfort tells your story in a different way.
Because when your gift makes someone feel at ease, they don’t just remember your logo, they remember the feeling.
Explore more ideas for the season at the collections page or contact us to request a winter gifting catalogue.